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Under Armour Football

Under Armour doesn’t just know football. They are football. Hard-nosed, unapologetic and undeniably authentic. During the 2015 season, we captured this spirit across social platforms with always-on activations that memorialized epic performances in real time, brought football diehards closer to the game, and magnified the grit and determination it takes to #ProtectThisHouse.

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