Sam
Title-1-OutsideIn7.jpg

Amex Music: Outside In

To bring fans closer to their favorite music artist, we created a first-of-its-kind shoppable mixed reality music experience that took them inside the inspiration behind Justin Timberlake’s brand new album, Man of the Woods.

Within the Amex Music app, fans follow a volumetric (which means 360-degree, or “basically real”) JT to explore the interactive woodlands of Montana - right from their living rooms. But only Card Members could shop exclusive Man of the Woods merch, dropped weekly in our AR shop.

Title.jpg
JT-Home-Screen-ALT.jpg
Justin timberlake outside in mockup.jpg
Hand-phone-JT-2.jpg
 

Case Study

BTS-grid.jpg
 
 

Social Video

To promote Outside In on social, we launched a variety of content that visualized the app experience, brought our AR shop to life, and teased Man of the Woods merch.

 
 
Social-post-promo.jpg
SNEAKER-hidden-bb.jpg
SNEAKER-reveal-bb.jpg
SOTW-Instastory-_0000_1.jpg
SOTW-Instastory-_0001_2.jpg
SOTW-Instastory-_0002_3.jpg
SOTW-Instastory-_0003_4.jpg