Launching a new card with: The Rose Gold Touch
When Amex launched a ✨Rose Gold✨ Card for a limited time only, people across the social-sphere freaked.
So, to build buzz around a second Rose Gold drop, we gave social users the Midas “tap”.
LAUNCHING A NEW BENEFIT WITH: Galactic Assist
When 2M people joined a Facebook group pledging to storm Area 51 in search of aliens, we (responsibly) played into the event with the announcement of a “new” benefit, and reco-ed alternative destinations.
LAUNCHING A NEW PARTNERSHIP WITH: DINE SMALL EQUATIONS
We partnered with Resy to show that when you Dine Small, it adds up to a whole lot of awesome for you and your community. These social videos allowed users to make reservations at Small Biz eateries right through the post.
Backed Packs
We bundled Amex Offers together to back our customers during cultural moments (like when you’ve cleared your weekend plans to binge the new season of Stranger Things.)
True Story Stories
Tap through incredible Card Member tales that highlight our unmatched customer service.
REAL-TIME RESPONSES
We responded to relevant cultural moments in real time.
When Nancy stood up for Hawkins’ small businesses in Stranger Things Season 3, we had her back.
Weekend VS Weekend
Green Card Members are the ultimate weekend warriors. So we hacked Stories to help them choose their own weekend adventures, with a chance to win one for free..
Card Member Countdowns
We hacked the countdown sticker to modernize Amex’s pre-sales, and used targeted Stories to bring exclusive drops to Card Member’s feeds.
SMALL BUSINESS SATURDAY
We announced Small Business Saturday by hacking Instagram UI, served up nostalgic save-the-dates, and sent social “thank yous” to those who shopped on the small day.
